News and our previous insights. You can now find Faur's latest AI and communications thinking over at Applied Comms AI.
01-04-2026
Faur has been shortlisted in the Professional Services StartUp of the Year category at the UK StartUp Awards 2026, selected from more than 2,000 entries and recognised in Scotland alongside over 900 finalists across ten nations and regions.
25-02-2026
Applied Comms AI is where we publish everything: practical guides to AI implementation for communications professionals, honest experiments with the tools we use every day, and thinking on where this is all heading. This page stays here as a signpost. Everything new is over there.
01-12-2025
2026 brings a shift toward trusted voices, clearer AI workflows, stronger owned channels, and communications grounded in real human judgment. It’s the year when communicators should loudly and proudly articulate that their value isn’t in producing content – it’s in making sense of the world.
03-11-2025
While Faur's client work has continued, our content energy has shifted to Applied Comms AI, the practical AI testing lab we launched to document what actually works
10-06-2025
Discover the new rules of executive social media for 2025: what’s changed, why it matters, and how leaders can stand out and connect.
06-05-2025
Social platforms are starting to feel like renting a damp basement from an unpredictable landlord. 2025 is the year to buy, not rent, by building your own community platform.
12-02-2025
Social media platforms such as LinkedIn make you feel like you need to post more, more, more. However, cutting digital clutter enhances clarity, builds engagement, and demonstrates value.
21-01-2025
Discover how AI can empower your creative process—guiding, refining, and amplifying what you have to say, and helping you stand out amidst the abundant digital noise.
02-12-2024
2025 will be a(nother) transformative year for B2B and digital communications, driven by breakthrough advancements in AI-driven storytelling, personalisation at scale, the rise of community-driven platforms, and the need for trusted sources amidst a sea of AI sludge.
04-11-2024
In the past year, artificial intelligence has accelerated from being a buzzword to becoming a backbone in digital marketing and communications.
21-10-2024
Intuit’s post-interview censorship attempt for The Verge's Decoder podcast backfired spectacularly, highlighting the importance of transparency and proactive engagement in corporate communications.
19-09-2024
Ettie Bailey-King is a communications specialist dedicated to making language more inclusive and accessible. She spoke to Faur Sight about why this is so important, while providing actionable advice.
13-08-2024
The recent UK riots have emphasised the importance of corporate social responsibility and clearly communicating where you stand. They have also shown why trying to shy away from this can backfire.
30-07-2024
Digital communications are more vital than ever in the B2B space for nurturing leads, building relationships, and maintaining a competitive edge. Forget all the faff – here’s how you do it.
12-06-2024
A loyal and engaged community supports your brand, amplifies your message, and drives growth. Start implementing these tips and strategies today to watch your online community thrive.
21-05-2024
In 2024, having a strong online presence can be key to taking the next step in your career – find top tips here.
08-05-2024
Starting as a hobby, a former Instagram and Vogue digital producer has carved out a niche through realising the value of local news, communicating this in a way which has built a loyal audience and enabled him to turn it into his day job. I spoke to Michael MacLeod to find out more, and emerged with some important takeaways which any budding brand can apply.
10-04-2024
Balancing consistency and adaptability in communications across digital platforms involves knowing your audience, tailoring your tone, engaging, and maintaining authenticity.
28-03-2024
Insights from content marketing expert David Granger, formerly of Red Bull, on the vitality and continued importance of brand messaging and guidelines in an increasingly complex communications landscape.
27-02-2024
Navigate digital crises with speed and savviness: here are some tips for effective crisis communication in the tumultuous digital landscape of 2024.
15-02-2024
Faur launches – the new Scottish-based Digital Communications Collective looks to disrupt the industry with a forward-thinking approach.
14-02-2024
Why an uncertain time of online fragmentation can actually bode well for the social media and digital communications landscape, despite the doom-mongering.
07-02-2024
In a year riddled by uncertainties, let’s dig in to how the online communications landscape is likely to shift.