New digital communications collective Faur launches

Faur launches – the new Scottish-based Digital Communications Collective looks to disrupt the industry with a forward-thinking approach.

15-02-2024

Faur launches – the new Scottish-based Digital Communications Collective looks to disrupt the industry with a forward-thinking approach.

In a bold move aimed at redefining the digital communications landscape in Scotland and beyond, Michael MacLennan – an industry veteran who has worked for Brunswick, Red Bull, the BBC, Barclaycard, ITN, STV, and The Herald – has launched Faur, an innovative new digital and communications collective.

Faur, pronounced 'four,' has been formed as a network of highly skilled Associates. It has ambitions to shake up the sector through its collaborative approach, innovative perspective, and future-focused global outlook.

Showing Faur Sight

Faur is not just another communications and PR agency; it's a vision for a new era in the industry amidst a sea of technological uncertainties, challenges, and opportunities. Founder Michael MacLennan brings a wealth of experience and a network of connections that position Faur for success from the very start.

Michael said: "We're entering a time where digital communication is evolving at a breakneck pace, with AI supercharging and reshaping the landscape further.

“Faur is here to bridge the gap between traditional and cutting-edge digital strategies, providing clients with a unique blend of expertise and innovation thanks to the wide network of expert collaborators which we have at the heart of our collective. We build flexibility into the core of what we do, with capabilities to evolve and adapt quickly in response to the needs and ambitions of our clients."

In its first phase, the company aims to leverage Scotland's burgeoning tech ecosystem and creative talent pool to deliver world-class digital and communication services with a global reach. Faur's mission is clear: to disrupt industry norms and offer clients a dynamic approach to brand communication and engagement.

Industry Expertise Meets Innovation

Faur's founder, Michael MacLennan, is not a newcomer to the digital and communications game. With an impressive career spanning senior roles at Red Bull, Brunswick, the BBC, STV, Barclaycard, and The Herald, he deeply understands the industry's inner workings and the evolving landscape of digital communication, PR, and marketing.

MacLennan's tenure at Red Bull, where he worked on strategic priorities for its global digital communications, included notable achievements in launching its online VR channel and reshaping its global website content marketing calendar. His experience navigating the complex world of corporate communications at Brunswick and his time spent at the BBC, where he pioneered interactive digital storytelling and honed cross-platform content production skills, has uniquely positioned him to lead Faur into uncharted and innovative territories.

Faur's Unique Approach

Faur's approach to client partnerships blends data-driven strategies with creative storytelling across digital channels, with an eye on pragmatic innovation which promises to set them apart from the competition. The agency's services span a broad spectrum, including brand development, content creation, social media management, PR campaigns, crisis communications, and more.

Faur is set up as a collaborative network, with its Associates comprising existing freelancers who are experts in their fields. It means that unique complementary combinations of skillsets can be specifically assembled and utilised across various projects, incorporating flexibility and dynamism perfect for the current age.

The name 'Faur' is derived from the Scots language, meaning 'four,' symbolising the agency's four pillars:

  • Faur Sight (its holistic focus on pragmatic innovations)

  • Faur Communications

  • Faur Digital

  • Faur Creative

These pillars underscore Faur's commitment to delivering comprehensive, well-rounded solutions for their clients.

A Scottish Hub for Innovation

Located in the vibrant city of Edinburgh, Faur is ideally positioned to tap into Scotland's rapidly flourishing tech and creative sectors while looking outwards to work with clients wherever they may be – and however they wish to grow. With access to a diverse talent pool and a thriving ecosystem of startups and innovation hubs, the collective is poised to become a hub for groundbreaking ideas and industry-defining strategies.