Faur is a strategic communications consultancy based in Edinburgh, working across the UK and internationally. We help organisations clarify what they stand for, earn stakeholder trust, and deliver communications that perform – with AI used where it genuinely improves speed, quality, and consistency.
If you need clear strategy, confident delivery, and practical AI adoption inside a comms team, that’s our lane.
What we help with
AI has created a new kind of communications challenge: the tools are easy to access, but reliable implementation inside real organisations is hard.
Most communications teams are balancing some mix of:
Growing demand for content and responsiveness
Approvals and governance constraints
Reputational risk and stakeholder complexity
Pressure to “do something with AI” without creating new problems
Faur helps you move from intent to execution — by combining senior communications leadership with hands-on capability in AI workflows, evaluation, and training.
What we’ve delivered
A snapshot of recent work patterns (across multinationals, NGOs, membership bodies, charities, and scale-ups):
Communications strategies that leadership teams can stand behind – with messaging, audiences, channels, governance and measures of success
Digital and comms audits with practical roadmaps (what to fix, what to stop, what to build next)
AI implementation: platform evaluation, workflow automation, quality assurance and approvals-ready processes
Training and workshops that build repeatable team capability (not one-off inspiration)
Executive and interim leadership in complex environments, including turnarounds and service recovery work
Crisis readiness: frameworks, escalation routes, and comms governance that holds under pressure
If you’re deciding between options, we’ll always aim to make the trade-offs explicit: speed vs risk, ambition vs resource, and what “good” looks like in your context.
How we work
We keep delivery simple and senior-led:
1) Understand
Your goals, constraints, stakeholders, risks, and what success looks like.
2) Decide
A clear set of priorities and a plan that matches your capacity.
3) Deliver
Hands-on implementation with lightweight governance and clear milestones.
4) Improve
Measurement that’s proportional, with lessons baked into the next cycle.
AI sits inside that approach as a practical toolset – drafting support, analysis, workflow design, QA, automation – with human judgement and accountability kept where it matters.
About The Founder
Faur was founded by Michael MacLennan, a strategic communications leader who combines two decades of senior comms/digital experience with practical AI and machine learning capability.
In October 2025, Michael completed Imperial College London’s Machine Learning and Artificial Intelligence certificate, graduating with top-quartile performance. The focus is practical: designing, building and deploying AI systems for real communications needs – not just experimentation.
Michael’s leadership experience includes work with Red Bull, Brunswick, Barclaycard, BBC, ITN, STV and The Herald. He also founded the award-winning charity Covid Aid (supporting 385,000+ people and raising £250k+).
He is currently freelance Digital & Social Director at Grayling, leading digital and social strategy for major programmes and advising senior leaders in complex stakeholder environments. He also serves on the board of ScotlandIS and runs Applied Comms AI, a transparent learning lab for testing and implementing AI tools for communications professionals.
You can find Michael on LinkedIn.
Our Areas Of Focus
Faur’s work is organised around four pillars:
Faur Strategy
Positioning, message architecture, stakeholder strategy, executive communications, crisis readiness.
Faur Intelligence
Comms and content audits, channel evaluation, measurement frameworks, competitor and narrative analysis.
Faur AI
AI workflow design, automation, tool/platform evaluation, team training and upskilling.
Faur Content
Editorial strategy, multi-channel campaigns, social media, creative direction, content performance.
We can support a discrete deliverable (for example, a messaging framework or audit) or work as an embedded partner to implement change over time.
Taking You Forward
Though based in Edinburgh, we operate wherever you need us. Our collective model means we bring the right blend of expertise for the job – without unnecessary layers.
If you want a fast, senior-led route to clearer messaging, stronger stakeholder confidence, and comms that are easier to sustain, start with a consultation.
Book a £250 consultation: 45 minutes, followed by an 8–10 page advisory note with quick wins and a clear plan.
