Do you ever feel that finding your voice—whether for yourself, your brand, or your organisation—is a constant uphill climb? If so, you’re very far from alone. Finding means of expression that feels both authentic and compelling can feel like a daunting process, especially when faced with the rapidly escalating wealth of digital noise competing for attention.
Many have positioned AI as an enemy to this process, due to easily enabling others to produce this low-grade slop. However, adopting such a binary stance means missing out on how AI can help. Not as a replacement for your ideas, insights, or values, but as a trusted partner at every stage of the creative journey. Whether you’re brainstorming, drafting, publishing, or promoting, AI is here to amplify what makes you unique.
This edition of Faur Sight is for everyone who sometimes struggles to find their voice. Let’s explore how AI can guide, challenge, and support you on your way to becoming a better and more considered communicator.
A Thoughtful Partner at Every Step
1. Finding Focus: AI as Your Sounding Board
Starting from scratch can feel overwhelming. This is where can AI excel as a brainstorming partner – within seconds it can provide a variety of ideas about any given subject.
The more specific you are in your prompt about what you want to achieve, the more relevant the results will be. The suggestions are still likely to lack sparkly and specificity, so ought to be used as thought-starters that can guide you in the right direction.
Tools like the most popular chat-based assistants (hello Anthropic’s Claude/ChatGPT/Google’s Gemini/Microsoft’s CoPilot) can help you frame ideas, develop messaging angles for different audiences and platforms, or refine your key objectives. Think of it as a friendly collaborator who’s always ready to listen and offer suggestions—without judgment.
💡 Try This: Begin with a prompt like, “I’m trying to write about [topic] for [audience]. What tone and key ideas should I consider?” With each response, you can refine and detail your prompt, helping you understand your needs better and enabling you to write better responses.
2. Get It Down on Paper: Drafting with AI
Ah, the terrors of the blank page. With AI, you don’t have to face it alone. Generative tools can offer a structure, providing starting points for articles, emails, or even elevator pitches.
The secret? Don’t let the AI do all the talking. The nature of Generative AI makes it likely to produce something generic and therefore less unique. Use its suggestions as a jumping-off point, then inject your personality. As with any draft, you can turn things inside out and upside down, until it feels in the place where you want it to be.
💡 A Faur Tip: Treat AI-generated drafts as the scaffolding for your unique message—not the finished masterpiece. In a world where anyone can easily conjure up a passable first draft, re-drafting will come into its own for producing work of real quality—and standing out from the crowd.
3. Refining for Impact: A Critical Eye
Once your ideas are on the page, AI becomes a meticulous editor. Grammar-checking tools—such as Grammarly and Apple’s new checker—and tone analysers can highlight areas for improvement, ensuring your voice comes through clearly. It’s like having a second pair of eyes to catch the little things, giving you the space to focus on the big picture.
The downside of these tools, however, is that they can flatten your language. And as my own experience of Grammarly can attest to, they still make mistakes. For this reason, review the individual suggested changes rather than blanket applying them all.
💡 Ask This: “Does this sound too formal? How can I make it more engaging for my audience?” Grammar-checking tools allow you to try out different types of tone—this can be useful for getting a sense of where you want to land.
4. Receiving Positive Critical Feedback Without The Red Face
For those of us who have seen red pen scrawled over our prized work in the past—and who live in fear of the same happening again—it can be a boon to have a nonjudgmental tool that readily provides constructive feedback and offers suggestions for improvement. This tool allows you to test ideas in a safe environment and learn what clicks without worrying about what someone thinks of you.
💡 Reflect: Once you have a draft you are reasonably happy with, ask the AI assistant to review it. You can specifically ask what might be missing, how it could be improved, and how certain types of audiences may receive it. As above, treat this as guidance which you can heed or ignore, and use this part of the process to build confidence in your voice and what you have to say.
5. Using AI as a Tool to Empower, Not Replace
A key strength of AI lies in its adaptability—it grows with you. Struggling with tone? Need ideas to cut through writer’s block? Looking for a confidence boost when putting your thoughts into words? AI can be a helpful partner that supports, encourages, and challenges you to do your best work, at every step of the way.
💡 A Faur Tip: AI tools such as ChatGPT and Claude have a memory, meaning that you can provide them with brand guidelines, your company’s history, and other information that will help them work with you. (Before doing so, ensure that the tool you plan to use meets your security and privacy requirements.)
Always Remember: Your Voice Matters
Everyone has something valuable to say. With AI as a partner, you can strengthen your voice, amplify your message, and ensure it lands where it matters most. Whether you’re writing an email, honing a speech, or creating a social post, remember: your voice is yours alone. AI can point you in the right direction, but the magic is in how you bring it to life.