We've moved. Find our latest thinking at Applied Comms AI

Applied Comms AI is where we publish everything: practical guides to AI implementation for communications professionals, honest experiments with the tools we use every day, and thinking on where this is all heading. This page stays here as a signpost. Everything new is over there.

25-02-2026

Applied Comms AI is where we publish everything: practical guides to AI implementation for communications professionals, honest experiments with the tools we use every day, and thinking on where this is all heading. This page stays here as a signpost. Everything new is over there.

When Faur launched, Insights lived here. It made sense at the time – a consultancy section for longer thinking, sat alongside service pages and case studies.

But the work has grown into something more specific, and more useful, than general consultancy commentary. It's about one thing: how communications professionals can implement AI practically, without the hype, and with enough transparency to actually learn from the process. That deserved its own home.

Applied Comms AI is that home. It's where you'll find:

  • Practical guides to deploying AI tools within communications workflows – not theoretical, built from actual use.

  • Honest accounts of what works, what doesn't, and what we're still figuring out.

  • Frameworks and templates – many of which feed directly into Comms With AI.

  • Thinking on responsible AI use, industry trends, and what the shift means for communications as a profession.

It publishes regularly. The newsletter goes to subscribers directly. And everything is written for practitioners – people who need to make decisions about AI in their work, not just read about it.

Read the latest and subscribe over at appliedcomms.ai