AI that works. Communications that land.
Faur is a board-level consultancy for communications and AI adoption. The work runs from senior counsel to campaigns built for national scale, and the person you brief is the person who delivers.
Award-winning: our sister brand Comms With AI won Gold for Best Innovation in AI Tools for Communications, and founder Michael MacLennan was named AI Communications Leader of the Year, at the 2026 AI Comms Awards.
What we do
Senior counsel, on AI and on communications
Based in Edinburgh, working wherever you are.
We help organisations put AI to work safely, sharpen what they stand for, and deliver consistently across digital and social channels. Every engagement is led by senior practitioners with two decades of experience across global brands, governing bodies, financial institutions and the third sector.
AI Adoption
Board-level leadership for organisations putting AI to work, from small charities to national infrastructure programmes: policy, governance, rollout and the judgement to do it well.
Strategic Advisory
Communications strategy that leadership teams can stand behind.
Executive Communications
Strategic counsel and digital presence for senior leaders under scrutiny.
Social Strategy & Editorial Programmes
Social and editorial strategy, built on experience reaching more than a billion people.
Digital Campaign Strategy
Campaign strategy and creative direction, backed by experience at global scale.
Communications Audits
A clear, senior read on your channels, content and capability, with a prioritised roadmap.
Where to start
Which sounds like your organisation?
“The board is asking where we stand on AI”
A Faur AI Adoption Consultation, £300. Forty-five minutes with Michael MacLennan and an 8 to 10 page advisory note you can put in front of them.
Book a consultation“People are already using AI and nothing is written down”
A Faur AI Adoption Assessment, from £2,500. A current-state audit, a first AI-use policy and a prioritised roadmap, at a fixed scope.
How the Assessment works“We have a policy, and nobody owns it”
Retained advisory from £750 a month, or a Fractional AI Adoption Lead from £2,500 a month. Someone senior keeping the rules, the tools and the board's view current.
See the retained options“We are not sure which of these is us”
A 20-minute call with Michael, at no charge. Say what is happening and he will tell you which of these fits, or whether you need any of them.
Arrange a 20-minute call, no chargeFaur AI Adoption Consultation
The most direct way to work with us
A 45-minute consultation with Michael MacLennan on the AI already in use across your organisation, followed by an 8 to 10 page advisory note within five working days: where you stand, the priorities, and exactly what to do next. £300, booked and paid in one step, and credited against an Assessment or a project started within 90 days.
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Step one
Choose a time and pay
Booking and payment happen together, so there is no back and forth before the session.
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Step two
45 minutes of senior counsel
You bring the AI decision in front of you, and what is already happening across the organisation.
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Step three
Your advisory note within five working days
Situation, priorities and recommended actions, with quick wins you can act on straight away.
“The follow-up document was full of really useful, practical, tailored guidance.”
Jane Hartley · Development Coordinator, Gracemount Mansion
Selected work
Proof, not promises
Experience drawn from Red Bull · BBC · Brunswick · Barclaycard · Covid Aid
An international charity
From kick-off to an agreed main AI tool for the whole team, with a positive response from staff, interim safeguards in force and a formal policy in draft for the trustees.
How the programme runsRed Bull
Annual video views across 60+ countries, with a global editorial calendar and 100m+ fans.
Covid Aid
People supported by the award-winning national charity our founder built, raising over £250,000.
Barclaycard
Digital operating model rebuilt so social approvals moved from weeks to minutes.
A landmark regeneration project
Media pieces at 97% positive or neutral sentiment for a sport-anchored project's public launch, with estimated reach above one billion.
BBC
Creating curiosity to attract new audiences and break records across digital output.
What clients say
“Michael’s feasibility study for our Athlete Community Hub, and his highlighting a vetted partner to us, were really valuable. Through using this to decide upon our dedicated platform, the hub has had good uptake from athletes and lots of very positive feedback.”
Bring us the decision
Bring the AI decision in front of you to a Faur AI Adoption Consultation: 45 minutes of senior counsel and an 8 to 10 page advisory note within five working days. £300, booked and paid in one step, and credited against larger work started within 90 days.