AI that works. Communications that land.
Faur is a board-level consultancy for communications and AI adoption. The work runs from senior counsel to campaigns built for national scale, and the person you brief is the person who delivers.
Award-winning: our platform Comms With AI won Gold for Best Innovation in AI Tools for Communications, and founder Michael MacLennan was named AI Communications Leader of the Year, at the 2026 AI Comms Awards.
What we do
Senior counsel, on AI and on communications
Based in Edinburgh, working wherever you are.
We help organisations put AI to work safely, sharpen what they stand for, and deliver consistently across digital and social channels. Every engagement is led by senior practitioners with two decades of experience across global brands, governing bodies, financial institutions and the third sector.
AI Adoption
Board-level leadership for organisations putting AI to work, from small charities to national infrastructure programmes: policy, governance, rollout and the judgement to do it well.
Strategic Advisory
Communications strategy that leadership teams can stand behind.
Executive Communications
Strategic counsel and digital presence for senior leaders under scrutiny.
Social Strategy & Editorial Programmes
Social and editorial strategy, built on experience reaching more than a billion people.
Digital Campaign Strategy
Campaign strategy and creative direction, backed by experience at global scale.
Communications Audits
A clear, senior read on your channels, content and capability, with a prioritised roadmap.
Faur Bearings
The most direct way to work with us
A 45-minute consultation with Michael MacLennan, followed by an 8 to 10 page advisory note within five working days: your situation set out plainly, the priorities, and exactly what to do next. £300, booked and paid in one step.
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Step one
Choose a time and pay
Booking and payment happen together, so there is no back and forth before the session.
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Step two
45 minutes of senior counsel
You bring the decision: an AI question, a communications challenge, or a situation you want a clear read on.
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Step three
Your advisory note within five working days
Situation, priorities and recommended actions, with quick wins you can act on straight away.
Book Faur Bearings, £300“The follow-up document was full of really useful, practical, tailored guidance.”
Jane Hartley · Development Coordinator, Gracemount Mansion
Selected work
Proof, not promises
Experience drawn from Red Bull · BBC · Brunswick · Barclaycard · Covid Aid
Red Bull
Annual video views across 60+ countries, with a global editorial calendar and 100m+ fans.
Covid Aid
People supported by the award-winning national charity our founder built, raising over £250,000.
Barclaycard
Digital operating model rebuilt so social approvals moved from weeks to minutes.
A landmark regeneration project
Media pieces at 97% positive or neutral sentiment for a sport-anchored project's public launch, with estimated reach above one billion.
Machine Learning and AI
Founder Michael MacLennan completed Imperial College London's Machine Learning and AI certificate in October 2025, with top-quartile performance.
UK StartUp Awards 2026
Shortlisted for Professional Services StartUp of the Year in Scotland, from more than 2,000 entries.
“A hugely refreshing, human and thoughtful approach. As a charity, this really helped us put our budget to best use.”
Find your Faur Bearings
Bring the challenge to a Faur Bearings consultation: 45 minutes of senior counsel and an 8 to 10 page advisory note within five working days. £300, booked and paid in one step.