AI Adoption

Board-level leadership for organisations putting AI to work: the policy, the governance, the rollout and the judgement to do it well.

At a glance

Assessment: from £2,500
Project work: £750 per day
Fractional AI Adoption Lead: from £2,500 a month
Who it is for: Boards and executive teams

What we lead

Most organisations are adopting AI without anyone senior owning it. Tools arrive team by team, policy lags behind use, and the reputational risk sits with a leadership that has no clear read on what is actually happening. Faur is the board-level lead you bring in to fix that: to decide what to adopt, set the policy, run the rollout, and own the risk, so AI raises the quality and pace of the work instead of quietly creating exposure.

Faur does this work at both ends of the scale, from small charities to national infrastructure programmes. The questions are the same at every size: what are we allowed to use, who decides, and how do we know it is working. What changes is the weight of the risk and the number of people you need to bring with you.

The perspective is grounded and rare. Michael MacLennan reads reputational and stakeholder risk, which is exactly where organisational AI adoption goes wrong in public, holds Imperial College London's Machine Learning and AI certificate, and founded the award-winning Comms With AI. The person you brief is the person who leads the work.

Use policy

What staff may do, with which tools, on what data, and who signs off the exceptions.

Governance and risk

A register the board can read, with named owners rather than a committee, and the reputational read most AI programmes miss.

Tool selection

An independent decision against your real use cases, with the reasoning written down so it survives the next launch cycle.

Rollout and training

Sequencing adoption across teams, orchestrating the training, and the internal communications that decide whether any of it lands.

Adoption measurement

What changed, who changed it, whether the value is real, and what it costs to keep.

Not included

Building the tools. Where a communications team needs ready-made AI tools and templates, that is the remit of our sister brand Comms With AI, and we bring that system in behind the engagement where it fits.

“Michael’s feasibility study for our Athlete Community Hub, and his highlighting a vetted partner to us, were really valuable. Through using this to decide upon our dedicated platform, the hub has had good uptake from athletes and lots of very positive feedback.”
Jill Puttnam · Head of Social Impact, ParalympicsGB

In practice

What it looks like for an international charity

Live since September 2026.

Faur is leading a whole-organisation AI adoption programme for an international charity that gets a great deal done with a tight, focused team. Most of the staff were already using AI in their work, across several tools and often on personal accounts, with no agreed rules on what could go into them. The job is to bring that use under one shared set of rules and one main tool, then build on it.

September · Done

Kick-off with the whole team

An hour open to every member of staff. The round of introductions became the stocktake: who uses which tool, for what, and what worries them.
October · Now

Policy and platform

A one-page guide for staff and a formal policy for the trustees, both built on work the charity had already begun. Then one main tool, chosen against real tasks on criteria set in advance.
November

Everyday workflows

Built around what people already do, starting with funding applications and the need that came up in every team: turning meetings into decisions and actions.
December

A frank review

Which habits stuck, and where the saved time went: into better work, or just more of it.
January

A plan the team owns

A 2027 plan, agreed with the charity's leadership. The measure is whether the team can run it without us.

The kick-off also set the agenda. What people raised fell into three groups, and each has a home in the plan.

Can we trust what it produces?

Transcripts that credit the wrong speaker, and tools that agree with everything. Answered in the workflows, and in standing instructions that tell the tool to act as a critical friend.

What is safe to put in?

Whether trustee minutes can go in at all, and personal accounts that remember more than people realise. The guide and the policy draw the line, and the main tool is chosen partly on its data terms.

Is it right for us?

The environmental cost of the tools, and what using them says about the charity's values. A short position on AI, drafted with staff, means one answer when a partner or funder asks.

How we work together

Step one

AI Adoption Consultation, £300

Forty-five minutes and an advisory note that will tell you whether you need a policy, a project or a lead.
Step two

AI Adoption Assessment, from £2,500

A fixed-scope diagnostic: current-state audit, a first AI-use policy, tool and governance recommendations and a prioritised roadmap.
Step three

Project work or a Fractional AI Adoption Lead

Defined pieces of the above at £750 per day, from a policy build to a rollout design. Or ongoing leadership and governance at roughly a day a week, for organisations that need the capability but cannot justify a full-time Head of AI, from £2,500 a month.

Questions, answered

Do you build the AI tools or write the code?

No. Faur is the senior leadership and governance layer: the person who decides what to adopt, sets the policy, runs the rollout and owns the risk. Where an engagement needs ready-made AI tools and templates for a communications team, our sister brand Comms With AI provides them, and we bring that system in behind the work.

How is this different from a large consultancy's AI programme?

You deal directly with Michael MacLennan, not a team you never met at the pitch. Faur is built for organisations too careful with their reputation to hand AI adoption to a body shop, and not large enough to justify a full transformation programme or a full-time Head of AI. Senior judgement, right-sized.

Why trust Faur to lead AI adoption?

Michael holds Imperial College London's Machine Learning and AI certificate, has led digital and communications work for twenty years at organisations including Red Bull, Brunswick and Barclaycard, and built Comms With AI, named the year's Gold winner for innovation in AI tools at the 2026 AI Comms Awards, where he was also named AI Communications Leader of the Year. The counsel comes from hands-on work, including honesty about where AI does not help.

Last updated: September 2026

Start with one conversation

Weighing how far to take AI across your organisation, or what to do about the tools people already use? A Faur AI Adoption Consultation gives you a grounded, independent read and a clear first step before a fuller engagement.

Book a consultation, £300