News & Insights

Practical thinking, written to be used

News and thinking on communications strategy, executive presence, and digital and social.

1 April 2026

Faur named as a finalist in the UK StartUp Awards 2026

Faur has been shortlisted in the Professional Services StartUp of the Year category at the UK StartUp Awards 2026, selected from more than 2,000 entries and recognised in Scotland alongside over 900 finalists across ten nations and regions.

25 February 2026

We've moved. Find our latest thinking at Applied Comms AI

Faur Insights has moved. All articles, guides, and experiments on AI implementation for communications professionals are now published at appliedcomms.ai — subscribe there for the latest.

1 December 2025

2026 Communications Trends: The Human-Plus Era Begins

2026 brings a shift toward trusted voices, clearer AI workflows, stronger owned channels, and communications grounded in real human judgment. It's the year when communicators should loudly and proudly articulate that their value isn't in producing content – it's in making sense of the world.

3 November 2025

Building in the Open: Applied Comms AI's First Chapter

Applied Comms AI is the practical AI testing lab we launched to document what actually works in communications.

10 June 2025

Executive Influence 2025: New Rules for Social Media Leadership

Discover the new rules of executive social media for 2025: what's changed, why it matters, and how leaders can stand out and connect.

6 May 2025

Avoid Social Media's Shakiness: Why Building Your Own Digital Community May Be 2025's Smartest Move

Social platforms are starting to feel like renting a damp basement from an unpredictable landlord. 2025 is the year to buy, not rent, by building your own community platform.

12 February 2025

The Power of Saying Less: Simplifying Your Digital Presence

Social media platforms such as LinkedIn make you feel like you need to post more, more, more. However, cutting digital clutter enhances clarity, builds engagement, and demonstrates value.

21 January 2025

How to use AI to strengthen your voice, not destroy it

Discover how AI can empower your creative process—guiding, refining, and amplifying what you have to say, and helping you stand out amidst the abundant digital noise.

2 December 2024

2025 Business Communications Trends: Now Is The Time To Take Things VERY Personally

2025 will be a(nother) transformative year for B2B and digital communications, driven by breakthrough advancements in AI-driven storytelling, personalisation at scale, the rise of community-driven platforms, and the need for trusted sources amidst a sea of AI sludge.

4 November 2024

How AI-Powered Tools Are Already Transforming Digital Marketing and Communications

In the past year, artificial intelligence has accelerated from being a buzzword to becoming a backbone in digital marketing and communications.

21 October 2024

The High Cost of Intuit's Attempted Interview Censorship: A Lesson in Transparent Communication

Intuit's post-interview censorship attempt for The Verge's Decoder podcast backfired spectacularly, highlighting the importance of transparency and proactive engagement in corporate communications.

19 September 2024

Words That Matter: Steps You Can Take To Ensure Inclusive and Accessible Communication

Ettie Bailey-King is a communications specialist dedicated to making language more inclusive and accessible. She spoke to Faur Sight about why this is so important, while providing actionable advice.

13 August 2024

Ethical Digital Communication for Business: A Guide to Navigating Trust, Transparency, and Responsibility

The recent UK far-right riots have emphasised the importance of corporate social responsibility and in clearly communicating where you stand.

30 July 2024

Getting started with B2B Digital Communications: 10 steps you can take TODAY to reach and grow your audience

Digital communications are more vital than ever in the B2B space for nurturing leads, building relationships, and maintaining a competitive edge. Here's how you do it.

12 June 2024

Building a Strong Online Community: Tips and Strategies for Authentic Audience Connection

A loyal and engaged community supports your brand, amplifies your message, and drives growth. Start implementing these tips and strategies today to watch your online community thrive.

21 May 2024

10 Practical Ways To Elevate Your Digital Personal Brand As An Executive Leader

In 2024, having a strong online presence can be key to taking the next step in your career – find top tips here.

8 May 2024

How The Edinburgh Minute has built a successful brand through valuing local news – and putting the audience first

Starting as a hobby, a former Instagram and Vogue digital producer has carved out a niche through realising the value of local news, communicating this in a way which has built a loyal audience and enabled him to turn it into his day job. I spoke to Michael MacLeod to find out more, and emerged with some important takeaways which any budding brand can apply.

10 April 2024