Faur /For agencies
For agencies
An AI partner for your agency
Senior AI adoption and communications judgement, brought in alongside your team the way you bring in a trusted specialist. Delivered by Michael MacLennan, directly.
Your clients, your craft, and someone senior on AI
Clients are asking their agencies what AI means for their content, their data and their reputation. Faur gives you someone senior to answer with: in the room for a pitch or a workshop, or behind the scenes on a client's AI policy. You set the scope and keep the client, and Michael does the work himself.
Three ways to start
Team session
A half-day for up to 15 of your team, built around two or three live accounts: what the tools do well now, and what clients will start asking. A one-page starter AI-use policy follows.
Client AI read
One named client: what ChatGPT, Perplexity, Claude and Google's AI Overviews say about them, and what to fix first, on two pages you can share with the client.
Client workshop
A half-day with one client's leadership or communications team on which tools to use and who signs off what. Pre-read, workshop and written summary, under your brand or ours.
Each starts at a fixed fee to the agency, with no VAT to add, and your margin sits on top. A client read already done counts towards that client's workshop. Remote by default, with any travel agreed in advance and charged at cost.
How it works commercially
Through you
You contract Faur at the fixed fees, add your margin and present the work under your brand, or with Michael named as your AI specialist. The client relationship stays yours.
By introduction
You introduce the client, Faur contracts with them directly, and you receive a referral fee on terms agreed before any work starts.
What can follow
Client programmes
AI-use policy, governance, rollout communications and training, at fixed fees or project days from £750.
AI content discovery
What content exists, what AI may draft and must never touch, who signs off, and the first workflow to pilot. Fixed once scoped.
Faur AI Adoption Assessment
A fixed-scope diagnostic for one client, from £2,500.
Fractional AI Adoption Lead
Around a day a week, for the agency or placed into a client through it, from £2,500 a month.
Why Michael
AI Communications Leader of the Year (Agency) at the 2026 AI Comms Awards, where the platform he built also won Gold for Best Innovation in AI Tools for Communications. Twenty years agency-side and client-side, including Brunswick, Red Bull, Barclaycard and the BBC. This year: organisation-wide AI adoption for an international charity, and published tests of what AI assistants say about brands. How Faur leads AI adoption
Last updated: November 2026
Start with one piece
Name one client or one team, and we will agree which of the three fits and when.