Social Strategy & Editorial Programmes

Social and editorial strategy backed by experience reaching audiences in the hundreds of millions. We have built and run social strategy for Red Bull (100m+ fans, 1bn+ annual video views across 60+ countries), led social media strategy for Brunswick's multinational clients, and rebuilt Barclaycard's digital operating model so approvals moved from weeks to minutes.

AI is already inside most editorial workflows, so the strategy now sets where it is used and who approves the output, and the policy that governs it across the organisation is AI Adoption work.

What we deliver

• Social strategy: platforms, audiences, positioning, governance
• Editorial programmes and content planning
• Channel architecture and governance
• Platform launches for brands, projects and organisations
• Measurement frameworks that direct the work, rather than describe it

The track record

• Red Bull: global editorial calendar, 100m+ fans, 1bn+ annual video views across 60+ countries
• Brunswick: Director of Social Media Strategy for multinational clients
• Barclaycard: digital operating model rebuilt, approvals from weeks to minutes
• Covid Aid: an award-winning national community built from zero, supporting 385,000+ people

Questions, answered

Do you run social channels day to day?

Our focus is strategy, editorial programmes and governance: the architecture that makes channels perform. Where delivery support is needed, we design the operating model and can bring senior specialists in by capability.

What does an editorial programme include?

Editorial calendars, content governance, channel architecture and measurement: the system that turns a strategy into a sustainable publishing operation.

Last updated: September 2026