Note: This limited offer has now expired – find our general Offer for Startups here
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Do you have a startup and want to succeed in today’s crowded landscape?
Then you need a communication strategy that cuts through. It’s critical for finding your voice, reaching and winning over your audience, growing your community and making a lasting impact.
With all that in mind, Faur, a new strategic communications collective based near Edinburgh, is excited to announce our free launch offer of a comprehensive, bespoke communications strategy to boost a selected Scottish startup.
Interested companies have until Wednesday, 17th July 2024, to register their interest.
Why Participate?
For many startups, the journey to success can be fraught with challenges, particularly in effectively communicating their unique value proposition.
This is where Faur steps in. With our team of experts and a modern collaborative approach, we are dedicated to empowering businesses with ingenious thinking and strategic insights.
A robust communications strategy can:
Enhance Brand Visibility: Ensure your startup stands out in a crowded market and confusing online landscape
Reach and Engage Key Audiences: Connect with the right people, at the right time, with the right message
Build Trust and Credibility: Establish your startup as a reliable and authoritative voice in your sector
Short-Term Impact and Long-Term Sustainability: We use an ambidextrous approach to ensure quick practical wins, focusing both on present needs while building a sustainable strategic communications infrastructure for future business growth and success
Who Is Involved?
Strategy production will be led by Faur founder Michael MacLennan, who has previously worked in senior digital and communications roles for Red Bull, Brunswick, the BBC, ITN, Barclaycard, STV, and The Herald. He has produced and implemented strategies for a range of organisations, including for global corporate clients and newer start-ups.
Additional support will be provided by Fergus Bruce, an experienced communicator, strategist, and commercial director with more than 15 years of experience in the design, creative, and visualisation sectors, alongside other Faur Associates as required. Amongst other positions he has worked for the University of Glasgow, Edify.ac, and Soluis Group, while co-founding social change accelerator After the Pandemic.
What’s Included?
The selected startup will receive a comprehensive communications package which includes:
Communications Audit: An assessment of your current communications efforts and identification of key opportunities. This leads to your…
Communications Strategy: A comprehensive and accessible go-to guide which will include overall objectives, peer review, strategic outline, communications approach, audience segmentation, content mix, actions and recommendations, and more – the structure will be tailored to the organisation’s needs
Stakeholder interviews: As part of the strategy, we will interview internal and external stakeholders, which can unlock extra key learnings
Becoming part of the Faur Community: At Faur, we firmly believe in the power of collaboration and community. We love building excellent long-term relationships with brilliant people. By participating in this competition, startups not only have the chance to win a transformative communications strategy, but also to become part of our larger supportive network
Register Your Interest
Entering the competition is simple, and takes five minutes. (We know you have lots of other priorities to be juggling.)
Express your interest by filling out this form by EOD Wednesday, 17th July.
Selection Process
Faur will carefully review each submission, and look to arrange 30-minute online exploratory chats with potential partners for the week beginning Monday, 22nd July 2024.
The selected startup will be selected based on the potential of its purpose, the potential impact of a communications strategy on its business, and its enthusiasm for growth and innovation, as well as partnership fit with Faur.
A wee bit more about Faur
Founded in 2024 by Michael, Faur is a strategic communications collective based in South Queensferry, Scotland. Our services span a broad spectrum, including Strategic Communications, Digital Marketing & Campaigns, Executive Consultancy, Public Relations & Stakeholder Engagement, and Social Media & Community Building.
Operating globally, Faur makes the most of our collaborative Associates network of subject matter experts to deliver tailored solutions for our clients. Find out more in our About section.