The Challenge
Red Bull’s dozens of country and specialist teams produced a vast array of first-class digital content spanning sports, gaming, technology, and much more. How could they ensure this did not get lost?
The Approach
Michael explained: “While working at Red Bull’s Salzburg headquarters, I worked with the existing team to identify their diverse needs. Then, I researched and identified a content calendar solution that could bring visibility to where and when content was being produced and published. I produced a plan that detailed our needs, the pros and cons of the top potential providers, and detailed recommendations for migration and implementation.
“At this stage, I undertook an approval process to purchase the software, then designing and delivering an international internal communications campaign and onboarding process which we delivered in distinct stages, enabling us to evolve and develop both the calendar and the training to maximise uptake and effectiveness.”
The Result
“This enabled extra collaboration and the chance to most fully publicise and promote Red Bull to key audiences – from a combined social audience of more than one billion people – who were most likely to be curious, become engaged, and become fans,” Michael added.
“By doing so as a global, aligned team, we were able to further add to an already famously passionate and loyal audience.”
Note: This work was undertaken prior to the founding of Faur, when Michael worked for Red Bull.