Red Bull

Giving global wings to an editorial content calendar to reach more than one billion.

Situation

Red Bull’s dozens of country and specialist teams produced a vast array of first-class digital content spanning sports, gaming, technology, and much more. How could they ensure this did not get lost?

Action

Michael explains: “While working at Red Bull’s Salzburg headquarters, I worked with the existing team to find their diverse needs, then researched and identified a content calendar solution which could bring visibility to where and when content was being produced and published.”

Result

“This enabled extra collaboration and the chance to most fully publicise and promote Red Bull to key audiences – from a combined social audience of more than one billion people – who were most likely to be curious, become engaged, and become fans,” Michael added. “By doing so as a global, aligned team, we were able to further add to an already famously passionate and loyal audience.”