Situation
BBC Learning was producing innovative interactive guides around maths and wanted to engage hard-to-reach audiences across the country.
Action
We partnered with BBC Sport and Match of the Day to do what we called ‘ninja learning’: attracting a huge BBC Sport audience through the chance to find out more about FA Cup free kicks, then showing them the maths behind this and directing them to the adult education Skillswise website for further information.
Result
Through this, we produced a series of guides packed with bespoke graphics, video packages, and introductions presented by Dan Walker. Find the press release for ‘Maths of the Day’ here. The first of these quickly became the most successful guide to date – reaching more than 400,000 people within its first week.