How to use AI to strengthen your voice, not destroy it
21-01-2025
Discover how AI can empower your creative process—guiding, refining, and amplifying what you have to say, and helping you stand out amidst the abundant digital noise.
Faur Sight
Insights on the worlds of digital and communication, and everything in between.
2025 Business Communications Trends: Now Is The Time To Take Things VERY Personally
02-12-2024
2025 will be a(nother) transformative year for B2B and digital communications, driven by breakthrough advancements in AI-driven storytelling, personalisation at scale, the rise of community-driven platforms, and the need for trusted sources amidst a sea of AI sludge.
How AI-Powered Tools Are Already Transforming Digital Marketing and Communications
04-11-2024
In the past year, artificial intelligence has accelerated from being a buzzword to becoming a backbone in digital marketing and communications.
The High Cost of Intuit’s Attempted Interview Censorship: A Lesson in Transparent Communication
21-10-2024
Intuit’s post-interview censorship attempt for The Verge's Decoder podcast backfired spectacularly, highlighting the importance of transparency and proactive engagement in corporate communications.
Words That Matter: Steps You Can Take To Ensure Inclusive and Accessible Communication
19-09-2024
Ettie Bailey-King is a communications specialist dedicated to making language more inclusive and accessible. She spoke to Faur Sight about why this is so important, while providing actionable advice.
Ethical Digital Communication for Business: A Guide to Navigating Trust, Transparency, and Responsibility
13-08-2024
The recent UK riots have emphasised the importance of corporate social responsibility and clearly communicating where you stand. They have also shown why trying to shy away from this can backfire.
Getting started with B2B Digital Communications: 10 steps you can take TODAY to reach and grow your audience
30-07-2024
Digital communications are more vital than ever in the B2B space for nurturing leads, building relationships, and maintaining a competitive edge. Forget all the faff – here’s how you do it.
Building a Strong Online Community: Tips and Strategies for Authentic Audience Connection
12-06-2024
A loyal and engaged community supports your brand, amplifies your message, and drives growth. Start implementing these tips and strategies today to watch your online community thrive.
10 Practical Ways To Elevate Your Digital Personal Brand As An Executive Leader
21-05-2024
In 2024, having a strong online presence can be key to taking the next step in your career – find top tips here.
How The Edinburgh Minute has built a successful brand through valuing local news – and putting the audience first
08-05-2024
Starting as a hobby, a former Instagram and Vogue digital producer has carved out a niche through realising the value of local news, communicating this in a way which has built a loyal audience and enabled him to turn it into his day job. I spoke to Michael MacLeod to find out more, and emerged with some important takeaways which any budding brand can apply.
How can you speak with a single voice on different platforms to diverse audiences?
10-04-2024
Balancing consistency and adaptability in communications across digital platforms involves knowing your audience, tailoring your tone, engaging, and maintaining authenticity.
Brand guidelines? They’re more important than ever for your business in 2024
28-03-2024
Insights from content marketing expert David Granger, formerly of Red Bull, on the vitality and continued importance of brand messaging and guidelines in an increasingly complex communications landscape.
Staying web savvy: 10 Essentials of Crisis Communications in 2024’s Digital Landscape
27-02-2024
Navigate digital crises with speed and savviness: here are some tips for effective crisis communication in the tumultuous digital landscape of 2024.
New digital communications collective Faur launches
15-02-2024
Faur launches – the new Scottish-based Digital Communications Collective looks to disrupt the industry with a forward-thinking approach.
Say What You See: A New User-Savvy and Crowd-Centric Era For Digital Communications?
14-02-2024
Why an uncertain time of online fragmentation can actually bode well for the social media and digital communications landscape, despite the doom-mongering.
Digital Communications in 2024: 5 predictions & 5 tips
07-02-2024
In a year riddled by uncertainties, let’s dig in to how the online communications landscape is likely to shift.