The Challenge
A global financial services business operating across Europe had senior leaders with LinkedIn profiles and sporadic posting habits. What the organisation lacked was a programme: clear positioning, consistent voice, practical operating rhythms, and a connection between executive visibility and its policy and commercial objectives. The need was not just for better content, but for a coherent approach that could be delivered consistently and scaled across a leadership team.
The Faur Approach
Working in collaboration with another global agency, Faur developed the strategy, tools and operating model to make that possible. The work began with a comprehensive LinkedIn strategy for the business's most senior European leader, reframing their channel as a commercial and reputational asset rather than a corporate broadcast feed. That included setting out the content model, engagement approach, cadence and tone of voice needed to make it work in practice, along with a curated connections framework and repeatable weekly routines to reduce friction and enable consistent delivery over time.
The scope expanded to other senior leaders. Faur developed a LinkedIn launch plan and profile optimisation brief for a Brussels-based executive, establishing a credible policy-facing presence from day one. Detailed audit and optimisation work was completed for a further senior leader, covering positioning, content mix, engagement routines and a phased 30/60/90-day implementation plan.
Alongside the LinkedIn programme, Faur produced a Brussels digital engagement strategy connecting executive visibility to the organisation's EU policy objectives, covering channel selection, stakeholder mapping, rapid-response protocols and a phased roadmap. An alternative media audit assessed newsletters, podcasts and B2B creator channels, with risk-aware recommendations for safe pilots and future expansion.
The Result
A set of ad hoc executive communications needs became a joined-up programme with clear strategy, practical delivery tools, stronger voice and tone frameworks, and more usable plans for leadership visibility, policy engagement and thought leadership across the European leadership team.
"This work gave us a clear framework and real momentum, both in terms of how our leaders show up digitally and how that connects to our broader policy and communications objectives," said one client contact.
Deliverables included: Executive LinkedIn strategies; profile optimisation briefs; curated connections frameworks; Brussels digital engagement strategy; alternative media audit; 30/60/90-day implementation plans.