The Challenge
A multinational gaming and entertainment business was preparing to relaunch its corporate website and needed more than a design refresh. Content had grown organically over time, without a consistent strategy or clear editorial logic. Before committing to a new structure, the organisation needed an honest assessment of what it had, what was working, and what needed to change.
The Faur Approach
Faur conducted a comprehensive content audit and developed a strategy to address what it found. Working closely with the client team, the audit mapped existing content against business objectives and audience needs, identifying gaps, inconsistencies and opportunities that a redesign alone would not resolve.
The strategy that followed set out a clear content model, editorial priorities and a content calendar to sustain the site after launch. A facilitated workshop brought the internal team into the process, translating strategy into practical decisions and shared ownership of what came next. A detailed workshop report gave the team a clear record of those decisions and a roadmap for implementation.
The Result
The client relaunched its corporate website with the new strategy and content calendar in place.
"Faur brought real structure to a process that could easily have become overwhelming. The audit gave us the honest picture we needed, and the strategy gave us something we could actually build against," said one client contact.
Deliverables included: Content audit; content strategy; workshop facilitation; workshop report; content calendar.