Social media strategy and community building backed by experience reaching 100+ million people.
We've managed global social strategies for Red Bull (100m+ fans across platforms), built award-winning communities supporting 385,000+ people (Covid Aid), and currently lead social media for multi-billion pound infrastructure projects.
From zero-to-launch startups to global brands, we build engaged communities that drive real business outcomes.
What We Deliver
Social Media Strategy: Platform selection, content strategy, channel architecture, and performance frameworks. From global campaigns reaching billions to focused strategies for startups finding their first 1,000 followers.
Content Planning & Production: Editorial calendars, content creation, asset management, and distribution strategies. Experience managing content strategies across 60+ countries and multiple time zones.
Community Building & Management: Creating and nurturing engaged communities on public and gated platforms. Built Covid Aid's community of 2,000+ active members, combining counselling, courses, expert Q&As, and peer support.
Crisis & Moderation: Social media crisis protocols, community moderation frameworks, and toxicity management. Including AI-assisted moderation systems (built custom content moderation model as Imperial College capstone project).
Influencer & Ambassador Programmes: Identifying, engaging, and managing influencer relationships. Currently leading influencer strategy for major UK infrastructure project, building local trust through Birmingham creators and grassroots voices.
Platform Launches: Strategic launches on new platforms or entering established platforms from scratch. From launching Red Bull's first VR social channel to building startup presence on TikTok and LinkedIn.
Track Record
Sports Development Project: Currently leading social media strategy for £3 billion regeneration project, including on strategy production and launch implementation.
Red Bull (Global Digital Editorial Manager): Managed social strategy reaching 100+ million fans across platforms. Coordinated content across 60+ countries, achieved 1+ billion annual video views.
Brunswick (Director, Social Media Strategy): Led social strategy for multinational clients including HSBC, Philips, and Aviva. Championed social across the agency, contributed to double-digit revenue growth.
Barclaycard: Managed social channels reaching hundreds of thousands of followers. Transformed the legal approval process from weeks to minutes, enabling real-time social engagement.
Covid Aid (Founder/CEO): Built an award-winning online community supporting 385,000+ people. Created an engaged community of 2,000+ members with counselling services, expert Q&As, courses, and a dedicated mobile app. Winner at CMX Community Industry Awards.
Community Expertise
Public Communities: Building engaged audiences on Twitter/X, Instagram, Facebook, LinkedIn, TikTok. From global brand presence to niche professional communities.
Gated Communities: Private platforms, membership communities, online forums, and dedicated apps. Experience includes building Covid Aid's platform with custom features for sensitive support environments.
Moderation & Safety: AI-assisted moderation systems, content policies, volunteer management, and handling toxicity. Built custom machine learning model for content moderation (achieving F1=0.77 with strong calibration).
Crisis Management: Social media crisis protocols, real-time response frameworks, reputational risk management. Developed crisis guidelines for complex multi-stakeholder environments.
Engagement & Growth: Strategies that build genuine engagement, not vanity metrics. Understanding platform algorithms, content performance, and community health indicators.
AI-Enhanced Community Management
Automated Moderation: ML-powered content filtering, toxic comment detection, and automated reporting systems. Built from Imperial College training, not off-the-shelf tools.
Sentiment Analysis: Tracking community sentiment, identifying emerging issues, and measuring health metrics at scale.
Content Optimisation: AI-assisted headline testing, posting time optimisation, and performance prediction for social content.
Audience Intelligence: Using machine learning to understand community segments, behaviour patterns, and engagement drivers.
These aren't theoretical capabilities. We've built working systems, including a custom moderation model as part of Imperial College ML/AI training.
Who This Is For
Global Brands: Managing complex multi-platform presence, coordinating global content strategies, building communities at scale.
Purpose-Driven Organisations: Building movements around missions, engaging stakeholders authentically, creating safe support communities.
Major Projects: High-stakes initiatives requiring stakeholder engagement, reputational management, and community trust-building.
Startups & Scale-ups: Building social presence from zero, finding product-market fit, growing engaged communities on limited budgets.
How We Work
Strategy & Planning: Comprehensive social strategy including platform selection, content architecture, governance frameworks, and measurement.
Hands-On Management: Day-to-day social media management, content creation, community engagement, and performance reporting.
Community Launches: Building new communities from scratch on public or gated platforms. Strategy, platform selection, launch campaigns, growth tactics.
Training & Enablement: Workshops for in-house teams on social media best practices, platform-specific strategies, crisis management, and AI tools.
Get Started
Ready to build engaged communities and effective social strategies?
Contact us to discuss your goals. We'll explore how our experience can help you achieve meaningful results.
Current availability: Selected projects for Q1 2026 and beyond.
