Faur Intelligence
Comms AI Advisory
Senior counsel on using AI well in a communications function: where it helps, where it does not, and how to govern it.
AI is changing communications work quickly, and most teams are deciding in real time what to adopt, what to ignore, and how to stay safe. Faur provides the senior counsel layer: clear thinking on where AI improves the quality and pace of communications, where it introduces risk, and what good governance looks like.
This is advisory work. Where you need ready-made AI tools and templates for communications teams, that is the remit of our sister brand, Comms With AI.
Our perspective is grounded. Michael MacLennan holds Imperial College London's Machine Learning and AI certificate and founded Comms With AI, so the counsel comes from hands-on work in this space.
What we help with
- AI strategy and adoption planning: where AI adds value in your communications function, and where it does not
- Honest tool evaluation: independent assessment of platforms against your real use cases
- AI readiness audits: process, capability and governance, with a prioritised plan
- Governance, ethics and risk frameworks for communications teams
Questions, answered
Do you build AI tools or workflows?
No — that is the remit of our sister brand, Comms With AI, which develops ready-made AI tools and templates for communications teams. Faur provides the advisory layer: strategy, evaluation, governance and adoption counsel.
Why trust Faur's counsel on AI?
Our founder holds Imperial College London's Machine Learning and AI certificate and founded Comms With AI, so the advice comes from hands-on work in this space — including honesty about where AI does not help.
The fastest way to start
Working out what AI should and should not do in your comms function? A Faur Bearings consultation gives you a grounded, independent read.
Find your Faur BearingsLast updated: June 2026