Overview
Most communications consultancies talk about AI. We implement it.
At Faur, we combine strategic communications expertise with genuine machine learning capability. Our founder completed Imperial College London's rigorous Machine Learning and Artificial Intelligence certificate in October 2025, graduating with top-quartile performance: not just learning about AI tools, but also how to design, build, and deploy AI systems.
This rare combination means we can help you move beyond the hype to practical implementation. We evaluate tools with technical understanding, design custom workflows that actually work, and train your teams with depth that goes far beyond surface-level prompts.
Whether you're exploring AI adoption, implementing specific tools, or transforming your entire communications approach, we bring both strategic insight and technical capability.
What Makes Us Different
Technical Depth: We don't just recommend AI tools: we understand how they work. With training in machine learning, natural language processing, and model evaluation, we can assess platforms critically, identify genuine capability versus marketing claims, and implement solutions that deliver real value.
Strategic Experience Twenty years transforming communications for Red Bull, Brunswick, Barclaycard, and the BBC means we understand your challenges. AI is a tool, not a strategy. We help you apply it where it actually matters.
Proven Implementation: Through Applied Comms AI, we publicly test and review tools with transparent, technically grounded assessments. Every recommendation comes from hands-on experience, not vendor materials.
Practical Focus We're not interested in theoretical possibilities. We help you implement systems that work in your actual workflow, with your real constraints, delivering measurable results.
What We Offer
AI Strategy & Adoption Planning
Moving beyond tactical tool adoption to strategic AI integration requires clear planning and realistic roadmaps.
What you get:
Current state assessment: where AI could genuinely add value versus where it's unnecessary
Phased adoption roadmap aligned with your capacity and goals
Technology selection criteria and vendor evaluation frameworks
Change management planning for team adoption
Governance frameworks and risk mitigation strategies
Success metrics and ROI measurement approaches
Ideal for: Organisations embarking on AI transformation, leadership teams needing strategic counsel, boards requiring governance frameworks.
Recent examples: Strategic AI advisory for communications agency client portfolio, platform evaluation for national sports body considering accessibility and technical capabilities.
Tool Evaluation & Selection
Stop wasting budget on tools that don't deliver. We provide independent, technically-grounded assessments of AI platforms.
What you get:
Detailed technical analysis of platform capabilities (not just marketing claims)
Testing with your actual use cases and content
Comparison matrices with honest pros, cons, and limitations
Cost-benefit analysis and total ownership projections
Implementation complexity assessment
Security, privacy, and compliance considerations
Clear recommendations with rationale
Ideal for: Teams overwhelmed by AI tool options, organisations conducting procurement, leaders needing confidence in technology decisions.
Our approach: We test platforms rigorously through Applied Comms AI and in client work. You get honest assessments from someone who understands both the technology and your communications challenges.
Workflow Design & Implementation
Free your team from repetitive tasks. We identify processes that can be automated and implement the systems to do it.
What you get:
Process mapping and automation opportunity analysis
Custom workflow design for your specific needs
Tool configuration and integration
Testing and refinement with your content and systems
Team training and documentation
Handover and ongoing support options
Common applications:
Content creation and editing workflows
Social media scheduling and reporting automation
Performance tracking and insight generation
Stakeholder monitoring and sentiment analysis
Research and briefing document preparation
Email marketing and audience engagement
Ideal for: Teams spending too much time on repetitive tasks, organisations wanting to scale communications without scaling headcount.
Training & Team Enablement
Equip your team to use AI effectively - with depth beyond surface-level prompts.
What you get:
Customised workshops (half-day to multi-day programmes)
Hands-on practice with your actual use cases
Best practice frameworks and reference guides
Ongoing support and office hours
Train-the-trainer options for scaling internally
Executive briefings for leadership teams
Workshop topics include:
AI fundamentals for communications professionals
Advanced prompt engineering and model interaction
Tool selection frameworks and evaluation criteria
Workflow design for AI-assisted communications
Content strategy in the age of AI
Ethics, bias, and responsible AI use
Measuring AI impact and demonstrating ROI
What makes our training different: We teach with genuine technical understanding, not just user-level knowledge. You'll understand how these systems work, their limitations, and when to use (or not use) specific approaches.
Ideal for: Communications teams adopting AI tools, digital teams upskilling, leadership needing confident understanding, organisations building internal AI capability.
Custom AI Implementation
Sometimes off-the-shelf tools don't fit your specific challenge. We can design and build custom solutions.
What you get:
Needs assessment and technical scoping
Custom system design and development
Training and validation with your data
Deployment and integration support
Documentation and team training
Ongoing optimisation options
Example applications:
Content moderation systems for online communities
Automated sentiment analysis for stakeholder communications
Custom chatbots for audience engagement
Workflow automation for complex processes
Performance prediction and optimisation models
Technical capabilities: Python, scikit-learn, PyTorch, XGBoost, natural language processing, supervised and unsupervised learning, model calibration and evaluation.
Ideal for: Organisations with unique requirements, teams needing bespoke solutions, projects where existing tools fall short.
AI Readiness Audits
Understand where you stand before making significant investments.
What you get:
Comprehensive assessment of current processes and systems
Team capability evaluation and skills gap analysis
Technology stack review and integration readiness
Governance and risk framework assessment
Opportunity identification and prioritisation
Detailed report with actionable recommendations
Executive presentation of findings
Ideal for: Organisations at the start of AI adoption, leadership teams planning investment, boards requiring strategic oversight.
Ethics, Risk & Governance
Deploy AI responsibly with frameworks that balance innovation and accountability.
What you get:
Risk assessment for your specific use cases
Ethics framework development aligned with your values
Bias detection and mitigation strategies
Content authenticity and verification approaches
Compliance guidance for your sector
Crisis scenario planning for AI-related issues
Governance structures and approval processes
Not "light-touch" - comprehensive: We help you deploy AI confidently, with proper safeguards, clear accountability, and genuine understanding of the risks and trade-offs.
Ideal for: Regulated industries, public sector organisations, purpose-driven entities, brands with significant reputational considerations.
Who This Is For
Communications & Marketing Teams
You know AI could help but you're overwhelmed by options and unclear where to start. We help you cut through the noise, implement tools that actually work, and upskill your team with practical capability.
Nonprofits & Public Sector
You need to innovate within tight budgets while maintaining ethical standards. We help you explore AI adoption responsibly, with clear governance and realistic expectations about what's possible.
Leadership Teams
You need confident understanding of AI opportunities and risks to make informed decisions. We provide strategic counsel grounded in technical reality, not vendor hype.
Startups & Scale-ups
You want to integrate AI for a competitive advantage but lack internal expertise. We help you make smart technology choices, implement effectively, and build team capability as you grow.
Established Organisations
You're navigating digital transformation and need partners who understand both strategy and implementation. We bridge the gap between what's possible and what's practical.
Our Approach
We don't do cookie-cutter solutions. Every organisation has different challenges, capabilities, and goals. Our process adapts to your needs:
1. Discovery Deep understanding of your context: challenges, workflows, goals, constraints, team capabilities, and appetite for change.
2. Assessment
Technical evaluation of options (tools, platforms, custom builds) with honest analysis of what will actually work in your environment.
3. Design Tailored solution combining strategy and implementation, phased for realistic adoption, designed for your specific context.
4. Implementation Hands-on delivery with senior oversight, staged rollout with testing and refinement, comprehensive training and documentation.
5. Optimisation Ongoing measurement and improvement, regular reviews and adjustments, continuous learning from what works (and what doesn't).
Why Faur
Proven Track Record: Twenty years transforming communications for global brands (Red Bull, Brunswick, Barclaycard, BBC), international NGOs (Prosper, ACOSVO), and national organisations (ParalympicsGB, Cancer Support Scotland).
Technical Credibility: Imperial College London Professional Certificate in Machine Learning & AI (October 2025, top-quartile performance). This isn't theoretical learning - it's the capability to design, build, and deploy AI systems.
Current Practice: Freelance Digital & Social Director at Grayling UK, advising on AI integration for major infrastructure projects and global corporations. Board member at ScotlandIS, Scotland's digital technology membership organisation.
Public Learning: Through Applied Comms AI, we publicly test and review tools, sharing transparent assessments. You can see our thinking and approach before you ever engage us.
Practical Philosophy: We care about what works, not what's trendy. If AI isn't the right solution for your challenge, we'll tell you. When it is, we'll help you implement it properly.
Working With Us
Engagement types we offer:
Project-based: Defined scope, clear deliverables, fixed timeline (typically 4-12 weeks depending on complexity)
Retained advisory: Ongoing counsel for organisations wanting regular access to strategic and technical expertise (monthly retainer)
Workshops & training: One-off or series of sessions for team upskilling (half-day to multi-day programmes)
Interim leadership: Hands-on executive roles where AI capability complements broader communications and operational expertise
Get Started
Ready to move beyond AI hype to practical implementation?
Whether you're exploring AI adoption, implementing specific tools, or transforming your entire communications approach, we bring both strategic insight and technical capability.
Next steps:
Contact us to discuss your specific challenges
We'll arrange an initial conversation to understand your context and goals
If we're a good fit, we'll outline how we can help with a tailored proposal
We assemble the right expertise and get to work
Current availability: We're taking on selected projects for Q1 2026 and beyond.
Frequently Asked Questions
Q: Do we need to have AI experience already? A: Not at all. We work with organisations at every stage, from "we should probably do something about AI" to "we need to optimise our existing AI implementations."
Q: How technical will this get? A: As technical as you need. For strategy and planning, we translate complexity into clear language. For implementation and training, we go as deep as necessary for your team to use tools effectively.
Q: Can you work with our existing technology providers? A: Absolutely. We often work alongside your existing partners, IT teams, or vendors to ensure AI integrations work within your broader systems.
Q: What if AI isn't the right solution for our challenge? A: We'll tell you. We're not here to sell AI for its own sake. If traditional approaches work better, we'll recommend that.
Q: How do you stay current with such a fast-moving field? A: Continuous hands-on experimentation through Applied Comms AI, active engagement in the ML/AI community, ongoing technical learning, and real client implementation work. We learn by doing.
Q: Are you vendor-neutral? A: Yes. We have no commercial relationships with AI platform providers. Our recommendations are based purely on technical assessment and fitness for your needs.
Q: Can you help with AI governance and ethics? A: Yes, this is a core part of responsible AI deployment. We help you develop frameworks appropriate to your sector, risk profile, and values.
