Communications Strategy

Strategy without implementation is just documentation. We deliver plans you can actually execute.

Strategy without implementation is just documentation. We deliver plans you can actually execute.

A Faur communications strategy combines two decades of senior leadership experience with stakeholder research, competitor analysis, and AI-informed insight. We've developed strategies for multinationals, national sports bodies, major infrastructure projects, and membership organisations.

Every strategy connects communications activity to measurable business objectives: whether that's stakeholder support, revenue growth, reputation management, or operational transformation.

What You Receive

Strategic foundation (20-30 pages in presentation format)

  • Situational analysis: where you are, how you got here

  • Stakeholder mapping and priority audiences

  • Competitive positioning and sector context

  • Core messaging architecture and narrative frameworks

  • Channel strategy with platform-specific approaches

  • Content pillars and editorial guidelines

  • Measurement framework with KPIs and reporting cadence

Implementation roadmap (10-15 pages in presentation format)

  • Phased activity plan with timelines

  • Resource requirements and governance model

  • Quick wins, medium-term initiatives, long-term programmes

  • Risk assessment and mitigation strategies

  • Budget allocation guidance

  • Team structure and capability recommendations

Presentation session (60 minutes)

  • Strategy walkthrough with the leadership team

  • Q&A and refinement discussion

  • Alignment on priorities and next steps

Our Approach

Discovery (Week 1-2)

  • Stakeholder interviews (leadership, teams, board members)

  • Audit of current communications activity

  • Analysis of existing research, data, and insights

  • Competitor and sector review

  • Technical review of channels and tools

Analysis (Week 3-4)

  • Synthesis of research findings

  • Strategic options development

  • Messaging framework creation

  • Channel and content planning

  • AI-informed analysis where relevant (sentiment, content performance, audience behaviour)

Delivery (Week 5-6)

  • Strategy document production

  • Internal review and refinement

  • Final presentation and handover

  • Q&A and implementation guidance

Timelines are flexible based on scope and organisational complexity.

Who This Is For

  • Infrastructure and development projects
    Major builds requiring stakeholder engagement and community support. Current work includes a multi-billion-pound sports development project.

  • Multinational corporations
    Organisations needing cohesive strategies across markets, functions, and audiences. Previous clients include Visa, Barclaycard, and Red Bull.

  • National sports bodies
    Federations managing diverse stakeholder groups. We've worked with ParalympicsGB and multiple Olympic sports.

  • Membership organisations
    Bodies serving professional communities or industry sectors. Active work with trade associations and professional networks.

  • Charities and purpose-driven organisations
    NGOs requiring strategic communications to drive mission delivery. We've supported cancer charities, community organisations, and sector bodies.

  • Scale-ups preparing for growth
    Companies needing strategic communications infrastructure ahead of expansion or fundraising.

What Makes Our Strategies Different

  • Senior-led delivery
    Every strategy is developed and written by Michael MacLennan, drawing on 20 years leading communications at Red Bull, Brunswick, Barclaycard, and the BBC.

  • Grounded in evidence
    We combine stakeholder research, data analysis, and sector knowledge. No assumptions, no guesswork.

  • AI-informed where relevant
    We deploy machine learning analysis for sentiment tracking, content performance, and audience behaviour when data volume justifies it.

  • Designed for implementation
    Strategies include governance models, resource planning, and capability recommendations. We connect strategy to delivery.

  • Connected to business outcomes
    Every recommendation links to measurable objectives. We specify what success looks like and how to track it.

Investment

Strategy development typically ranges from £8,000-£25,000 depending on:

  • Organisational complexity and stakeholder numbers

  • Geographic scope and market context

  • Research requirements and data analysis

  • Timeline and urgency

Reduced rates available for charities and non-profits.

Add-On Services

  • Implementation support
    Ongoing advisory to help execute the strategy (monthly retainer from £2,000)

  • Team training
    Workshops to build internal capability around the strategy (£1,500-£3,000)

  • Content production
    Development of initial content assets aligned to the strategy (project-based)

  • AI system implementation
    Custom tools to support strategy execution (project-based, typically £5,000-£15,000)

Start Your Strategy

Get in touch to discuss your requirements and receive a tailored proposal.