Your professional reputation precedes every opportunity, introduction, and negotiation. We help you control that narrative.
Faur's executive personal branding service combines 20 years' experience building digital presence at Red Bull, Brunswick, and the BBC with practical understanding of how senior leaders balance visibility, credibility, and risk.
This isn't about social media tips. It's strategic positioning backed by evidence and implemented with governance.
Why Executive Personal Branding Matters
For your organisation
73% of FTSE 350 employees believe it's important for CEOs to actively communicate on social media. Leadership visibility builds trust, attracts talent, and signals organisational confidence.For your team
By a 4:1 ratio, employees prefer to work for a CEO who uses digital and social media. Your presence shapes internal culture and retention.For your network
A defined personal brand creates opportunities through visibility, establishes thought leadership in your sector, and builds relationships before you need them.For your career
Hiring managers research online presence for every senior role. Absence is a red flag. Strategic presence opens doors.
(Statistics from Brunswick Connected Leadership research)
What We Deliver
Personal brand audit and strategy (4-6 weeks)
Discovery and analysis
Current digital presence review (LinkedIn, X, industry platforms)
Competitor and peer benchmarking
Stakeholder perception analysis
Risk assessment and reputation review
Content performance evaluation
Strategic positioning
Personal value proposition definition
Messaging architecture and narrative frameworks
Content pillars aligned to professional objectives
Channel strategy (which platforms, why, how)
Governance and boundaries framework
Implementation plan
Content calendar template and workflow
Network growth and engagement strategy
Crisis response protocols
Team support requirements
Measurement approach
Deliverables:
20-25 page strategy document
LinkedIn profile optimization recommendations
Content templates and examples
60-minute strategy presentation
3 months email support for implementation questions
Executive Training and Workshops
Leadership team personal branding workshop (half-day)
Equip your senior team with the frameworks to develop their own professional presence. Includes:
Why executive visibility matters (data and evidence)
Platform strategy and risk management
Finding your voice and content approach
Governance and support structures
Live LinkedIn optimization session
Typical groups: 8-15 senior leaders
Investment: £3,000-£5,000 depending on customisation
1-to-1 executive advisory sessions (90 minutes)
Confidential sessions tailored to your specific situation:
Profile review and optimisation
Content strategy and messaging
Crisis management and reputation issues
Platform-specific guidance (LinkedIn, X, industry forums)
Network development approach
Includes written advisory note post-session.
Investment: £500 per session, or £2000 for four sessions
Ongoing Support Options
Monthly advisory retainer
Regular guidance as you build your executive brand:
Monthly strategy call (60 minutes)
Content review and feedback
Performance analysis and recommendations
Crisis support and reputation monitoring
Priority access for urgent issues
Investment: £1,500-£2,500/month depending on scope
Content production support
We can draft LinkedIn posts, articles, and thought leadership content aligned to your personal brand strategy.
Investment: Project-based, typically £500-£1,500/month
Who This Is For
CEOs and Chairs building organisational credibility through personal visibility
Charity and NGO leaders establishing sector thought leadership
Board members and NEDs developing a professional profile and network
Executives in transition positioning for next career move
Scale-up founders building investor and talent attraction
Sector specialists establishing authority in niche fields
The Reality of Executive Personal Branding
Most senior leaders know they should have a stronger personal brand. Few do it well because:
They're uncertain what to share and what to avoid
They lack time to produce content consistently
They worry about saying the wrong thing
They don't know how to measure impact
They're unsure which platforms matter
Our approach addresses each of these barriers with clear frameworks, realistic expectations, and governance that protects reputation while building visibility.
Michael's Perspective
Faur's founder has built his own professional brand through two decades in senior communications roles, including:
Managing 100m+ fans and delivering 1bn+ views at Red Bull
Leading digital strategy for FTSE clients at Brunswick
Founding Covid Aid (raising £250k, reaching hundreds of thousands)
Earning two Rising Chief Executive nominations
Being elected to the ScotlandIS board in 2024
Currently consulting on executive communications for leaders at world-leading multinational companies (more detail available on request)
You can watch Michael's 50-minute webinar on executive personal branding covering platform strategy, content approaches, common pitfalls, and practical frameworks.
Start Building Your Executive Brand
Get in touch to discuss your personal branding objectives and receive a tailored proposal.