What Is It?
Our Personal Branding offer empowers executive leaders to effectively showcase their unique values, expertise, and vision, establishing a strong professional presence and credibility.
"‘Personal branding is the intentional, strategic practice in which you define and express your own value proposition.’ (Source: Harvard Business Review)"
Who Is It For?
Looking to boost your impact, credibility, and career prospects? Our Personal Branding package at Faur is designed for high-level professionals like you.
Why Do You Need It?
Personal branding benefits:
Your organisation: According to employees, there is often no one better to advertise an organisation and communicate its value than those who lead it. Stat: ‘73% of FTSE 350 employees believe it is important for CEOs to actively communicate about their company on social media’ (Source: Brunswick)
Your reputation amongst colleagues: They can discover elements of skills and experience that you can bring to a role, but which they may not otherwise be aware of. Stat: ‘By a 4 to 1 ratio, employees prefer to work for a CEO who uses digital and social media’ (Source: Brunswick)
Your reputation amongst peers: Building and being an important part of a strong network can be key to learning, collaborating, and building credibility as an expert in your chosen field
Your own career progression: Hiring managers will research your online presence for any senior role, looking for red flags (which can include a lack of a presence), plus it creates new opportunities by putting you in the sights of potential recruiters
What Do You Get?
Here’s a 50-minute webinar that our founder Michael presented on this very topic earlier this month, which you can watch for free.
This includes more about the platforms to be on at this time, the challenges, extra ways to find your voice, cautionary things to bear in mind, plus a whole lot more.
The webinar video above is just a taster. We also offer:
Tailored presentations: Perfect if you want to train your senior leaders and/or members in the art of executive communications
1-to-1 advice sessions: We provide specialist sessions where we can go deeper into any topic related to personal branding – what we discuss is entirely up to you, and we will share a tailored advice note with you after the session
Fill out the form below to start the conversation.
To get you started, here are some of the main takeaways to implement.
10 Practical Tips For Getting Started
1. Start with a commitment to regular engagement – build into your schedule
Look to carve out a regular spot in your daily calendar. The earlier, the better: that way, you’ll feel fresh and begin the day with positive engagement.
2. Identify a primary professional platform based on your audience (most likely LinkedIn)
LinkedIn rules the roost for professional networking online with almost 40 million active users in the UK alone and over one billion members globally. Approach each platform you’re planning to be on with a distinct plan – who is the audience on there that you intend to reach, and how will you do so? Don’t spread yourself too thinly.
3. Produce and keep handy: a one-page ‘cheat sheet’ of personal brand elements
By jotting down your purpose, values, passion, skills, U.S.P., and goals – and keeping the results by your side – you can keep yourself on track with your decision-making and content production.
Also, make a note of your basic audience persona – the type of person you want to appeal to – as well as the tone of voice you want to adopt as part of your public professional persona.
4. Provide value to your audience with each post
This is crucial: if your target audience comes to expect quality and value every time they see your name online, they will stop paying attention. The secret of a good personal brand is that it is about them, not you, however contradictory that may seem.
5. Be inspired by others, don’t be afraid to experiment with different formats and approaches
This is especially handy for making good use of social and digital platforms – follow and connect with those that inspire you! When you spot something that makes a strong positive impression on both yourself and others – whether that ‘goes viral’ or makes a small but more significant impact – take a moment to understand why and see if there is a way you can apply that in your own unique way.
6. Build a supportive network, engage and reach others
Active engagement builds, cements, and strengthens relationships. Look to like, comment on, share, and generally promote great work and inspiring posts from others. This can help you appear on other people’s networks and reach new audiences in the process. (Guest blog posts and podcast appearances are another good tip in this regard.)
7. Practise good digital hygiene, create and maintain separation between public/private, and create crisis preparedness
Public profiles naturally bring some risk. Things you can do include: auditing your digital presence (hide or remove things that don’t cast you in a good professional light), ensuring personal profile(s) are set to private, and preparing yourself for situations which may feel like a crisis (to ensure you act rationally rather emotionally and reactively).
8. Note what works, get feedback, and adapt accordingly
All digital platforms have some sort of basic free measurement tools. Review these regularly to see what has performed most strongly, what hasn’t met expectations, and how you can amend your approach to move forward in the right direction.
9. Keep on trend
Look to keep abreast of digital and social trends, putting yourself in the right places to make an optimal impact. Subscribe to newsletters (such as this one!), follow credible and influential thought leaders that you see being one step ahead, and attend webinars about digital trends related to your industry and the niches in which you plan to excel.
10. Make it enjoyable – get as much out as you put in
The last practical tip, and arguably the most important! If you make building your personal leadership brand too much of a chore, you will either fall out of the habit of pruning and maintaining it or become jaded enough that it will show through generic and uninspired content. Aim to make it the most fun part of your day, and something which does not feel too much like hard work.
Take The Next Step
Is now the time to enhance your personal branding and boost your career prospects? Contact us today.
Personal Branding For Executive Leaders