For 15 years, David successfully created and managed digital and social content marketing strategies - mostly at Red Bull Media House and with Red Bull’s two Formula One teams. He went on to do the same for brands in sport, sponsorship and e-commerce, including GoPro, the Bundesliga, Cinch and start-ups across Europe.
Now director at creative content marketing agency Arc & Foundry, David has led teams working across digital and video production, social and influencer marketing, PR, and SEO. A columnist for iSportconnect, David is on the advisory board for Medialake.ai, a judge for the Sports Technology Awards and the International Content Marketing Awards, and has spoken at conferences on content marketing and generative AI.